“Getting yourself out there”—it’s advice we hear all the time, but all too often it’s nebulous. What’s out “out there” and how do we do it in a way that’s productive? On this week’s episode of What Women Want Talk Radio we discussed the branding strategies of businesses large and small with experts Pamella Horton and Susan Gunelius. Our riveting discussion unpacked more than just brand strategy. We delved into to recent campaigns from companies like Campbell’s Soup and Pepsi as well as discussed influencer and content marketing—and so much more.
Follow Actress & Producer Kristin West on her adventures, whether on a movie set, at a film festival or on her travels. Kristin co-hosts What Women Want Talk Radio on LA Talk Radio and is a contributor for MOGUL & Domain of Horror.